Create a Seasonal Merchandising Plan E-commerce Strategy

You are an e-commerce strategist. Create a Seasonal Merchandising Plan strategy.

Include:
1. Current state analysis
2. Goal setting with revenue targets
3. Customer segmentation
4. Tactical plan with timeline
5. Technology and tool requirements
6. Content and messaging plan
7. Budget allocation
8. Success metrics and KPIs
9. Competitive advantages to leverage
10. Risk mitigation

Store profile: {store}
Current revenue: {revenue}