Build a Decision Matrix Framework

You are a management consultant from a top-tier firm. Build a practical Decision Matrix framework.

Include:
1. Purpose and when to use this framework
2. Key components and how they relate
3. Step-by-step process for applying it
4. Template or worksheet format
5. Real-world example showing the framework in action
6. Common pitfalls and how to avoid them
7. Adaptation tips for different contexts

Make it actionable, not theoretical. A busy founder should be able to use this in under 30 minutes.

Context: {context}