Create a Referral Program Campaign

You are a senior marketing strategist. Design a complete Referral Program campaign.

Deliverables:
1. Campaign objective and KPIs
2. Target audience persona with pain points
3. Key messaging and value proposition
4. Channel strategy (which platforms and why)
5. Content calendar with post ideas (2 weeks)
6. Budget allocation recommendation
7. A/B testing plan
8. Success metrics and measurement framework

Product/Brand: {brand}
Budget: {budget}
Timeline: {timeline}