DIG
Beginner
Digital Marketing
Google Analytics Mastery
Unlock your potential with this carefully crafted course on Google Analytics Mastery. We've distilled years of industry experience into actionable lessons that you can apply immediately.\\n\\nThis course covers both theoretical foundations and practical applications. Each module builds on the previous one, ensuring a smooth learning journey.\\n\\nPerfect for self-learners and professionals seeking to expand their skillset in the growing African tech ecosystem.
Course Syllabus
Week 1: Week 1: Marketing Foundations
- Introduction to Digital Marketing Preview 22min
- Content Strategy Preview 15min
- SEO Fundamentals 32min
Week 2: Week 2: Core Channels
- Social Media Marketing 31min
- Email Marketing 33min
- Paid Advertising 15min
Week 3: Week 3: Analytics & Optimization
- Web Analytics 25min
- Conversion Optimization 42min
- Marketing Automation 15min
Week 4: Week 4: Marketing Project
- Building a Marketing Plan 22min
- Campaign Execution 38min
- Reporting & ROI 27min