DIG
Beginner
Digital Marketing
Content Marketing Strategy
Unlock your potential with this carefully crafted course on Content Marketing Strategy. We've distilled years of industry experience into actionable lessons that you can apply immediately.\\n\\nThis course covers both theoretical foundations and practical applications. Each module builds on the previous one, ensuring a smooth learning journey.\\n\\nPerfect for self-learners and professionals seeking to expand their skillset in the growing African tech ecosystem.
Course Syllabus
Week 1: Week 1: Marketing Foundations
- Introduction to Digital Marketing Preview 34min
- Content Strategy Preview 45min
- SEO Fundamentals 28min
Week 2: Week 2: Core Channels
- Social Media Marketing 44min
- Email Marketing 18min
- Paid Advertising 38min
Week 3: Week 3: Analytics & Optimization
- Web Analytics 22min
- Conversion Optimization 39min
- Marketing Automation 32min
Week 4: Week 4: Marketing Project
- Building a Marketing Plan 34min
- Campaign Execution 23min
- Reporting & ROI 45min